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  Our Team

Our seven-member team brings a combined professional experience of nearly 90 years to the practice. The staff obviously have fun and enjoy what they do. They have developed a camaraderie over the years that patients recognize immediately. Chairside assistants Lauri and Janice have been with Dr. Potter for more than 50 years combined.

Pam the office manager and Laura the appointment secretary are the friendly voices on the phone and friendly faces that greet patients. They make patients feel special from the first time they call to the completion of their treatment. Hygienists Sandy and Lynda provide gentle, thorough hygiene treatment using state-of-the-art sterilization techniques and equipment. Dr. Florence's chairside assistant is Jennifer who graduated from Cedar Hill. The entire staff develop close relationships with patients that reflect the caring, small-town personality of the practice. Dr. Potter offers one illustration of their dedication -"Without anyone saying a word, my staff has even been known to pick up a patient who was unable to drive in order to help them to get to their appointment."

"The patient-centered approach of our staff is an important factor in our success. We all try to treat people the way we would want to be treated, and as individuals with unique needs. I think that's why our patients keep coming back to us. Some return to us even after they've moved, or after their insurance changes. We are very flattered by their loyalty, and we work to earn their trust in us every time they visit." Our patients are appreciative of the personal care they receive and have expressed their gratitude in creative ways. One patient even showed up with banana splits for the whole office.

  Brandon Florence, DDS, PLLC
  • B.S. Biology, Dallas Baptist University 1999
  • D.D.S. Baylor College of Dentistry 2004
  • Graduate of Red Oak High School

Advanced Education

  • Pankey Institute – post graduate studies in occlusion and temporo-mandibular joint function and dysfunction. In other words, how can we better take care of you to prevent issues or manage the ones you have

Professional Memberships

  • American Dental Association
  • Texas Dental Association
  • Dallas County Dental Society

Community Involvement

  • High Point Village Apartments Back-to-School Dental Clinic
  • Chamber of Commerce Board of Directors
  • Nursing Home ministry - fellowshipping and studying the Word with those who have given so much

Dr. Florence and his wife Jenny serve at Hillcrest Baptist Church with their two boys, Drew and Hudson.
 

  Joe W. Potter, DDS, PA
  • B.A., Biology, University of North Texas (1969)
  • D.D.S., Baylor Dental College (1973)
  • Aesthetic Dentistry, post-graduate training, Baylor College of Dentistry (1993)

Professional Memberships

  • American Academy of Cosmetic Dentistry
  • Academy of General Dentistry (500+ hours of continuing education training)
  • American Dental Association
  • Texas Dental Association
  • Dallas County Dental Society

Public Service
As a native of Cedar Hill, Dr. Joe Potter is proud to be a member of this community. Dr. Potter has practiced dentistry for over 30 years.

Cedar Hill Chamber of Commerce president emeritus and board member emeritus

  • Cedar Hill City Council member for two elected terms

Dr. Potter is married to Sylvia Potter and they have two children, Clayton and Claire. Dr. Potter is president of the Cedar Hill Historical Society and recently Dr. & Mrs. Potter were awarded Mr. & Mrs. Silver Spur for their contribution to fund raising efforts of the North Texas Cancer Research Foundation.


Extreme Makeover
In 2003, experts called on Dr. Potter when plastic surgeon Dr. John Standefer planned an Extreme Makeover for a 47-year-old female patient. The makeover procedures, which included creating 20 crowns and removable partial dentures, took place over four months from May until August. The dramatic "reveal" was aired on television Channel 33 in November of 2003, as part of their "Make Me Over" series. The makeover was also featured on Dr. Paul Hamilton's talk radio program "Doc Shop" on 105.3 FM.

Dr. Potter remembers the striking results, and the patient's remarkable transformation from timid and shy to open and confident. "When she first came into the studio for the premakeover recording, she was anxious and very quiet. After the makeover was complete, she just beamed with confidence and seemed completely relaxed. She described the makeover as having changed her life. It's very rewarding to be part of something like that."